Wallpapering your identity
In times of crisis, we all go into crisis mode and try to hunker down in our corporate bunker by slashing what we consider “unwanted”…
Category: Corporate Identity
Place Identity in the workplace
In what seems like an eternity, just prior to Covid19 closing doors to the world in which we lived in, I visited an organization. Each…
Technology, self-identity and organisational profits
Who am I?” and “What makes me, me? are questions that have enchanted humans since the dawn of time. Successful organisations are those that are…
Organisations, brand and technology: An introduction
Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identit…