Wallpapering your identity
In times of crisis, we all go into crisis mode and try to hunker down in our corporate bunker by slashing what we consider “unwanted”…
Category: Corporate Identity
Place Identity in the workplace
In what seems like an eternity, just prior to Covid19 closing doors to the world in which we lived in, I visited an organization. Each…
Kids, working from home and organisational identity
Working from home changes not just the physical but also the psychological environment (Thatcher & Xiumei, 2006) within which an employee operates in. Here they…
Workspaces in the cloud and organisational identity
Maintaining a consistent organisational identity is a challenging task at the easiest of times. The post Covid19 workspace has created various additional dimensions into the…
Technology, self-identity and organisational profits
Who am I?” and “What makes me, me? are questions that have enchanted humans since the dawn of time. Successful organisations are those that are…
Organisations, brand and technology: An introduction
Organisational brand identity reflects ‘who’ or ‘what’ the organisation stands for and represents. Various terminologies such as brand identit…